Introducing Our New Logo

HERE IT IS! Introducing TriCity Centre for Circus Art's brand new logo and tag line.

Thank you Mountain Range Marketing for getting to know us, our vision, and our values before diving in. Thank you to the whole team for your patience through version after version.

When we started designing the logo, we knew that we wanted the silhouette of a figure in a hoop, since it would be clearly recognizable. However, that was only the beginning. The hoop style, fonts, and colours were all decisions that took a lot of time and effort - every little piece of this logo matters, as it's meant to say a lot about us at first glance.

We finally decided on this figure (the silhouette of our first student, Laura Piccinin), with a hoop that is meant to look imperfect, like a brush stroke: not quite finished, a little whimsical. It represents the creative aspect of circus arts, the uniqueness of each performer/student, the imperfections, beauty, and intuitiveness of the creative process. Things that cannot be put into a system, but are always shifting, changing, and growing.

We hope that you will join us in carrying on the values that this logo represents.

What do YOU see at first glance?

Lindsay